When you find a factory from Vietnam, understanding brand ownership models helps you choose the right supplier and avoid confusion. Here are three important brand-related terms every buyer should know—especially when outsourcing production overseas.
Own Brand (Also Known as Private Label)
These refer to brands that are developed, owned, and controlled by the retailer itself.
The retailer manages everything—from product specifications and sourcing (often contracting manufacturing to third parties) to marketing and pricing.
Example: You create a line of candles and hire a Vietnamese manufacturer to produce them under your label.
Licensed Brand
A licensed brand is when a retailer pays a fee to use an established brand name, character, or trademark owned by another entity (the licensor) on its products.
The retailer doesn’t own the brand itself but leverages its existing recognition and appeal.
Example: Selling backpacks with a famous cartoon character after obtaining proper licensing rights.
Manufacturer Brand
Manufacturer brands belong to the factory or producer—not the retailer.
In this case, you may be reselling an existing product under the factory’s brand name instead of your own.
Example: Importing ready-made tools that already carry the factory’s logo and packaging.
Why This Matters When You Find Factory from Vietnam
Understanding these terms will make your factory search more efficient. It improves communication, sets expectations early, and helps you build reliable partnerships. Plus, using the right terminology makes you sound like a pro—boosting your credibility when reaching out to Vietnamese manufacturers.
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